Blog

How to wear a suit in summer

Summer is approaching, and with it comes your desire to wear more summery looks. Whether you're going to work, dining out in a chic restaurant or attending your best friend's wedding, you'll want to...

How to care for your suit

         THE EVERYDAY MAGIC OF TAILORING ✨ The quality of the fabrics we use guarantees a very good fit for your jacket. So just remember to hang your suit on a hanger for...

Savile Row, the street of tailors

Savile Row is a London street in Mayfair with a fascinating history! It enjoys a reputation unrivalled anywhere in the world, and has become a benchmark for...

Fashion Revolution Week: towards more sustainable fashion

  8 years ago, on April 24, 2013, the collapse of the Rana Plaza factory in Bangladesh left 1,138 people dead and over 2,000 injured. While the evacuation of the workers had been requested following a ...

2021, ethical fashion and brand commitment

 In 2021, consumer empowerment and brand commitment The Covid pandemic and its restrictions have turned the fashion industry on its head, reinventing the relationship between consumers and...

How your clothes influence your self-confidence

     Our clothes play a key role in the image we project. From morning to night, our wardrobe accompanies us, offering colors and cuts to suit our tastes, and conveying a message...

How to wear a lavallière shirt

Irresistibly retro The lavaliere-collared blouse, made of two strips of fabric that tie around the neck and fall to the chest, is the embodiment of BC-BG power dressing in the imagination...

The blazer jacket

The blazer Wearable at the office, in the evening or during the day, the blazer inspires looks that are both classy and casual. This timeless piece combines easily and stylishly with different...

3 mistakes to avoid when teleworking

  In this particular period of Covid, our way of working is being questioned, and today we are all more or less concerned by telecommuting. We've put together a selection of ...

How can I be a responsible customer?

The subject of responsible fashion is often discussed, particularly in a context where the fast fashion model is increasingly criticized. It's worth noting that 56 million...

Why do we love the Flare pant?

Flare pants: an ultra-flattering cut Flare pants are associated with an era of freedom and joy. A true hippie-chic trend, this bootcut cut with its high waist highlights the ...

How to choose the perfect suit for your wedding?

  Paris New York suit White The bride is wearing a suit! If the traditional dress doesn't suit you, or you'd like to opt for a more modern and original alternative, or even...

Kim Carnes, 80's rock style

Kim Carnes, icon of the 80s. An American singer with a hauntingly husky voice, she is best known for her hit "Bette Davis Eyes", and for her 80's style. A quick look at her style ...

Françoise Hardy, icon of the sixties

French singer, songwriter and performer Françoise Hardy is also a style icon of the sixties, whose looks continue to inspire! Here's how to decipher her style: "Anti Brigitte Bardot...

Victoria Beckham, the master of minimalist style

From Pop Star in the 1990s to respected fashion designer, Victoria Beckham has quickly made a name for herself in the fashion world. She first made a name for herself as one of the 5 "Spice Girls". Shoes with pl...

How do you build up a professional dressing room?

How important is your outfit during a job interview? Visual appearance accounts for 55% of communication, and most recruiters get an idea of you during the first 20 ...

Charlotte Gainsbourg, Style decryption

  Actress, singer, daughter of Serge Gainsbourg and Jane Birkin, Charlotte Gainsbourg has established herself as a fashion icon. From a shy child to an accomplished woman and artist, she captivates with her f...

How do you know which colors make you stand out?

Colorimetry is the science of studying color. Today, we're invoking the discipline to talk style, and to give you tips on how to use color when you're ...

How to choose the right coat?

Do you dream of combining elegance and comfort, warmth and ease? Impeccably tailored coats made from dormant wool sheets we've collected from luxury homes....

Re-inventing fashion collection design

Despite the confinement, we're continuing to create our next collections, a complicated step to take from a distance and by video, but we're adapting! 17H10 was born of a project and the desire to p...

Your suit in a sporty chic look

  Ideas for wearing your suit in a casual, modern way. 1. Matching a suit jacket with jeans The blazer is a wardrobe staple. It's easy to wear...

For ethical and responsible fashion

The fashion industry, like many others, needs to change, to be more responsible, more ethical, more local. It's been obvious for a long time, and this crisis has at least had the merit of ...

How to be efficient when teleworking

Ideas for efficient teleworking sessions. #1 Get dressed: Being able to work in your pyjamas may sound very appealing... But why not consider your living room co...

The short suit: a summer alternative to the pantsuit

Modern, trendy and summery, the short-suit is a must-have for summer! Lightweight and comfortable for both day and evening, they're now a must-have in every woman's wardrobe...

I'm getting married in a pantsuit!

  No, not every woman dreams of a princess gown for her wedding - quite the opposite, in fact. Whether you want to assert your character or break away from tradition, some brides-to-be...

The secrets of a natural material: wool

We often hear that natural materials should be preferred over all others. But why? What are the properties of one of the materials we wear most: wool? WOOL...

How to look stylish in a suit?

Meet Isabelle Thomas, personal stylist to CEOs of major corporations, who shares her views on the suit and new ideas for wearing it with style and elegance. THE TAILOR...

History of tailoring

Fashion changes with the passing years and seasons. Trends come and go, but classics remain. Among these 'classics', the suit is a must. The suit ...