Responsible fashion: how to get away from fast fashion and consume better
Becoming aware of the impact of fast fashion
Fast fashion is now deeply rooted in our consumer habits, despite its polluting and harmful impact on the environment and workers. Adopting responsible consumption can seem insurmountable, especially without guidance or support.
Because we know you're concerned about making reasoned purchases, we've put together a guide to help you become an enlightened consumer.
Deconstructing consumer habits
It's a fact: the fashion industry is one of the most polluting in the world. Becoming aware of this and wanting to buy less and better is an essential first step. Every year, nearly 130 billion items of clothing are consumed. Textile production doubled between 2000 and 2014, while fast fashion, led by giants like Shein, continues to grow.
No longer normalizing over-consumption is the basis of an eco-conscious approach. On average, a French person buys 30 kg of clothes a year. Behind every price hides an ecosystem of workers whose rights must be respected.
Taking the time: the key to more rational consumption
Reflection is the antidote to impulse buying. To become more responsible, you need to take your time and get informed. Contrary to fast fashion and its immediate solutions, a reasoned purchase requires patience - a gesture often richer in meaning. a gesture often richer in meaning.
This time of introspection allows us to ask ourselves: "Does this purchase correspond to me, my style and my values?" Finding eco-responsible brands, thrift stores or ethical resale platforms like WeDressFair (partner of 17:10) takes time and verification. But this effort guarantees clothes you'll keep for years to come.
Taking time also means giving your clothes a second life. Transforming them, having them altered or adapted to your size can extend their life. At 17:10, we design tailoring that can be easily altered to support this approach.
Doing your best: the essence of sustainable fashion
Doing your best means accepting that change comes step by step. In an eco-responsible approach, two steps forward and one step back is always a step forward. Being tolerant of yourself and undaunted by obstacles are the pillars of a healthier relationship with consumption. of a healthier relationship with consumption.
The most important thing is to get started. Every gesture counts, and every conscious decision contributes to a more sustainable future. So now... it's up to you!
