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Article: Women's entrepreneurship: tips for daring to take the plunge

Backstage 17:10

Women's entrepreneurship: tips for daring to take the plunge

An inspiring conference on female entrepreneurship

A few weeks ago, Amélie and Caroline, co-founders of 17:10cofounders Amélie and Caroline hosted a conference on entrepreneurship at Chez Simone. A convivial and inspiring moment, marked by the sharing of experiences, energy and resilience.

From roommates to collaborators, they had to learn to manage the ups and downs of the entrepreneurial adventure, to handle their budget with rigor, while allowing themselves the breaks essential to sustain themselves over the long term.

Amélie and Caroline at their conference at Simone's

A brand born of desire and perseverance

17:10 was born of the desires and ambitions of two passionate young students. After several years of hard work, the brand continues to grow day by day.

Their mantra: "Nothing is won". A phrase they like to repeat to themselves to keep their feet on the ground and cultivate a growth mentality, even after several successes.

The 17:10 mindset: between discipline and optimism

The advice shared during the conference is based on a very specific state of mind. Amélie and Caroline insist on the importance of good mental preparation and emotional balance for lasting success.

Caroline also addressed the subject of stress before important meetings and shared her favorite technique: relativizing.

"What's the worst that can happen? What can happen to me?"

A powerful reminder: the worst-case scenario is often far less dramatic than we imagine. Putting things into perspective means regaining serenity and self-confidence, even in times of pressure.

In conclusion

This conference was a compendium of positivity, sharing andexperience. Amélie and Caroline epitomize the new generation of female entrepreneurs: ambitious, human and rooted in their values.

A strong message to remember: believing in yourself, surrounding yourself, learning to delegate and accepting the unexpected are all part and parcel of entrepreneurial success.

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