WHY 17:10 ?
You've often asked us why we call our brand " 17:10 ". Any ideas?
A BRAND OF tailored suit for women
A suit is an essential part of any professional wardrobe. But when you're a woman, it can be hard to find a suit with a feminine, elegant fit . With this in mind, we decided to create 17:10.
17:10 offers comfortable, high-quality tailoring. Our cuts are designed by a team of stylists and patternmakers who have mastered the art of tailoring. Our outfits are made from noble, natural materials, and we take a responsible approach to production.
THE CONNOTATION OF THE SCHEDULE
17:10 dresses ambitious, independent women with exciting professional lives. Women whose day is punctuated by their schedule. Our outfits follow them from morning to night, from an important meeting to an afterwork party, and are equally suited to elegant, sophisticated or casual wear. The timetable symbolizes this rhythm and sequence of events throughout the day.
women suit set Rose Brique
BUT WHY 17:10 ?
We see 17:10 as the hour of possibilities. No longer really part of the afternoon, but not considered evening either, 17:10 is a time of transition and opportunity. Whether you're still in the office or already on your way to a new adventure, it's the pivotal hour when anything can still happen!
women suit set Camel
OUR SIGNATURE LOOK
Have you noticed our signature? Visualize a 17:10 clock face with its hands, and take a look at our suit jackets. You'll find the 17:10 key in two places. On the collar, the angle of the notch corresponds to 17:10. Depending on the color, this detail is nicely highlighted by a color contrast. And you'll find the same notch on the wrist for a delicate, recognizable signature.
Now you know all the secrets of our 17:10 signature!
