17:10 celebrates its 3rd birthday!
17:10 celebrates its 3rd birthday! And honestly, we still can't believe it. Exactly 3 years ago, we closed our Ulule campaign. Your first pre-orders were a real encouragement to us and the spark that got us started. 17:10 has gone from a dream project in our living room to a full-fledged start-up company.
A look back at our journey and our creations!
It all started in our shared flat, which quickly became overrun. We wanted to create a professional wardrobe with clothes that women would feel good in. Our concept of the mix-and-match suit was born! Pair the jacket with the pants of your choice to create thewomen suit set of your dreams.
Trying on our first prototypes with Véronique, the model maker we still work with today, was a particularly memorable moment. We wanted our different cuts of jackets, pants and skirts to be perfect and to fit every body type.
Our first trip to Portugal remains one of our best memories of the last three years. We discovered our first collection and met our partners, with whom we are still working and with whom we have developed a wonderful relationship of trust.
Following this trip to Portugal, we released our first ready-to-wear collection, which marked the launch of 17:10 and our "tailor-made" concept.
We recounted all the steps involved in creating 17:10 in our "Getting Started" podcast.
Following our Ulule campaign, we began to welcome many of you to our showroom in the 10th arrondissement, to show you our pieces, meet you and advise you. These privileged moments with each of you have enabled us to better understand your needs and desires, and to refine our collections.
The opening of our first Marais boutique afterwards in December 2019 was a very important milestone. The creation of an open space dedicated to our brand, the discovery of a new profession, that of retail, and the arrival of Sakina, a pillar of 17:10, whose excellent advice and joie de vivre you rave about.
The year 2020 that followed was turbulent due to the health context. It was an opportunity to strengthen our ties, share our difficulties and fears with you, but also to reinforce our digital presence and affirm our commitment to eco-responsibility. We tell you how we got through this period in our "Start-up Diary" series, which you can find here.
2021 is back on track, full of hope and ambition, with collections that are growing and diversifying, a great team that's grown and a second boutique in Saint-Sulpice that we're very proud of.
Since our first collection, our power dressing has also grown with many new cuts of jackets and pants, as well as new products like dresses, trench coats, jumpsuits, sweaters and more to come!
Last June, we also joined La Caserne, the largest ecological transition gas pedal dedicated to the fashion and luxury sector in Europe. It's a great opportunity for us to evolve within this ecosystem of young, committed brands.
Finally, we just wanted to say a huge THANK YOU. Thank you for following us and loving what we do. Thank you for your feedback and comments, which help us so much. Thank you for your trust, which honors us!
