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How to wear a lavallière shirt

Irresistibly retro The lavalier-collared blouse, made up of two strips of fabric that tie around the neck and fall down over the bust, is the embodiment of BC-BG power dressing in the c...

The blazer jacket

The blazer Wearable at the office, in the evening or during the day, the blazer inspires looks that are both classy and casual. This timeless piece combines easily and stylishly with different...

3 mistakes to avoid when teleworking

In this particular period of Covid, our way of working is being questioned, and today we are all more or less concerned by telecommuting. We've put together some useful tips for you.

How to be a responsible customer in 2021

The subject of responsible fashion is often discussed, particularly in a context where the fast fashion model is increasingly criticized. It's worth noting that 56 million...

Why do we love the Flare pant?

Ultra-flattering Flare pants are associated with an era of freedom and joy. A true hippie-chic trend, this bootcut cut with its high waist enhances the silhouette and has...

Choosing the perfect suit for your wedding!

  Paris New York suit White The bride wore a suit! If the traditional dress doesn't suit you, if you'd like to opt for a more modern and original alternative, or if...

Kim Carnes, 80's rock style

Kim Carnes, icon of the 80s. An American singer with a hauntingly husky voice, she is best known for her hit "Bette Davis Eyes", and for her 80's style. A quick look at her style ...

Françoise Hardy, icon of the sixties

French singer, songwriter and performer Françoise Hardy is also a style icon of the sixties, whose looks continue to inspire! Here's how to decipher her style: "Anti Brigitte Bardot...

Victoria Beckham, the master of minimalist style

From Pop Star in the 1990s to respected fashion designer, Victoria Beckham has quickly made a name for herself in the fashion world. She first made a name for herself as one of the 5 "Spice Girls". Shoes with pl...

Dress for the job I want, not the job I have

  Visual appearance accounts for 55% of communication, and most recruiters get an idea of you within the first 20 seconds of an interview. While it's obvious that your skills are the most important...

Charlotte Gainsbourg, Style decryption

  Actress, singer, daughter of Serge Gainsbourg and Jane Birkin, Charlotte Gainsbourg has established herself as a fashion icon. From a shy child to an accomplished woman and artist, she captivates with her f...

Colors that make you stand out

Colorimetry is the science of studying color. Today, we're invoking the discipline to talk style, and to give you tips on how to use color when you're ...

Beautiful, warm coats

We are launching our coats for pre-order. You described your ideal coat in a big survey and we created it! Do you dream of combining elegance and comfort, warmth and ease? D...

Re-inventing fashion collection design

Despite the confinement, we're continuing to create our next collections, a complicated step to take from a distance and by video, but we're adapting! 17H10 was born of a project and the desire to p...

Modern, chic tailoring looks

Look ideas for wearing your suits in style and for different occasions. LOOK GOLDEN HOUR Jacket: Boston 17H10 Scottish Blue Pants: Berlin 17H10 Scottish Blue T...

Your suit in a sporty chic look

Ideas for wearing your suit in a casual, modern way. 1. Matching a suit jacket with jeans The blazer is a wardrobe staple. It's easy to wear, timeless and...

For ethical and responsible fashion

The fashion industry, like many others, needs to change, to be more responsible, more ethical, more local. It's been obvious for a long time, and this crisis has at least had the merit of ...

What's the perfect suit for your body type?

Because every woman is different, we've designed our collection to suit every figure. We offer several cuts of jackets and bottoms to combine according to your style and...

Efficient teleworking

Ideas for efficient teleworking sessions. #1 Get dressed: Being able to work in your pyjamas may seem very appealing... But why not consider your living room as a...

Chic short-suit!

Modern, trendy and summery, the short-suit is a must-have for summer! Lightweight and comfortable for both day and evening, they're now a must-have in every woman's wardrobe...

I'm getting married in a pantsuit!

No, not every woman dreams of a princess gown for her wedding - quite the opposite, in fact. Whether you want to assert your character or break away from tradition, some brides-to-be...

The secrets of a natural material: wool

We often hear that natural materials should be preferred over all others. But why? What are the properties of one of the materials we wear most: wool? IDEAL FOR...

Stylish in a suit!

Meet Isabelle Thomas, personal stylist to CEOs of major corporations, who shares her views on the suit and new ideas for wearing it with style and elegance. THE TAILOR...

History of tailoring

Fashion changes with the passing years and seasons. Trends come and go, but classics remain. Among these 'classics', the suit is a must. The suit ...