Power Dressing: between a symbol of power and a tool for empowerment

Power Dressing: a confident language of dress

At 17:10, our mission is to accompany women in their daily lives, enabling them to meet their challenges with brio in outfits that sublimate them, magnify their allure and reflect their professional and personal successes. We see our clothes as a tool for confidence andself-affirmation.

We create the ideal power dressing room for our customers: a wardrobe designed to help them demonstrate professionalism, competence, efficiency, power, boldness and confidence.

The history of Power Dressing and its influence in circles of power

The history of power dressing continues to be written in spheres of influence: politics, business, diplomacy, journalism, and many others. We are deeply inspired by the principles of women's power dressing, which we see as a powerful lever forprofessional advancement.

When fashion affects the mind: the psychological impact of Power Dressing

In 2015, a study demonstrated that wearing professional, formal and elegant outfits reinforces the feeling of power. Fashion therefore has a real impact on our psyche: our thoughts and behaviors are transformed. The way we present ourselves to the world acts like a prism on our environment, altering our perception of reality.

The authors of this study conducted tests on young students to understand whether the attire they wore influenced their reasoning, learning and decision-making. They found that when participants swapped their tracksuits for formal attire, their thinking became more abstract, enabling them to conceptualize larger ideas and take a strategic view.

These results prove that power dressing is much more than a fashion trend: it's a real tool for leadership andempowerment.

17:10 Power Dressing: confidence, professionalism and boldness

More than a symbol of power, power dressing helps women see themselves as the professionals they aspire to be. It's with this conviction that we create our collections: outfits designed to inspire confidence, assert competence and embody modernity.

At 17:10, every garment becomes a partner in success: an elegant, practical and durable piece, designed to supportfemale empowerment and accompany the active women of today and tomorrow.