Power Dressing in the 80s: a trend that left its mark on fashion history
At 17:10, power dressing as a creative motor
At 17:10, power dressing is a huge source of inspiration for our creative teams. More than just a trend, it's a style of clothing designed to express authority, competence, boldness and confidence in professional environments. We reinvent this aesthetic with modernity to build a wardrobe that enhances allure and supports professional and personal success.
From the 70s to the 80s: the rise of power dressing
If the 1970s marked the birth of power dressing, it was the 1980s that made it a real trend. The context changed - as did the place of working women in society. We don't want to forget this history: it shaped a new, more assertive and freer way of thinking about women's professional attire.
Economy, work and image: why the 80's are decisive
Driven by the economic recovery, the power dressing of the 80s accompanied the arrival of more and more women in positions of responsibility. Appearance became a vector of confidence andexcellence: formal, elegant and structured clothing contributed to a mental posture geared towards leadership and performance.
Icons and pop culture: from Princess Diana to Dynasty
The style adopted by Princess Diana illustrates a major change: assertive glamour, sophisticated wardrobe and femininity as an expression of true power. Her way of dressing became a commitment to greater sartorial freedom for women.
In pop culture, the Dynasty series features heroines rubbing shoulders with wealthy businessmen. The codes were set: suits with wide epaulets, large collars, an extensive color palette, a variety of fabrics andaccessories. Power dressing was no longer as strict as in the previous decade, but more nuanced and daring.
A living heritage: power dressing today at 17:10
Today, our collections are colorful and inspired by different worlds. We owe this creative freedom to the audacity of the women of the 80s, who decisively changed the face of fashion. At 17:10, we continue this legacy: elegant, modern and functional pieces that supportempowerment and allow us to embody confidence, professionalism and audacity in our everyday lives.
