Invite your community to invest, a meaningful fundraiser! 🌱

As you can see, 17H10 is opening up its capital and offering its community the chance to become shareholders. A decision that may come as a surprise, yet one that makes perfect sense to us today! We explain:

17H10 is above all a responsible brand made by women, for women.. From the creation of our concept to the development of our collections, we have always put our customers at the heart of our decisions. 🙆🏻‍♀️

So it was an obvious choice to continue today and offer them a share in our shared success.

Transparency has been at the heart of our DNA since the very creation of 17H10. Our podcast "Commencer" retraced the beginnings of this adventure, revealing unfiltered the behind-the-scenes stories of entrepreneurship and exposing our difficulties and successes, our slumps and laughs. our difficulties and our successes, our slumps and our giggles. Today wee continue to unveil these behind-the-scenes stories on a regular basis, posting backstage photos and videos of our creative process, productions, offices, shoots and events. So when it came time to think about fund-raising, it was obvious that we wanted to maintain this transparency and include you in it.

Choosing to open up our capital to the community also means to be part of a new model of financing and governance, where transparency and our ethical values are at the heart of strategic decisions. 🌿⚙️

This means continuing to build the future of 17H10 with you: keeping you informed of all our challenges and projects, allowing you to participate in them, and receiving the benefits of your investment in an ethical and responsible way.

It's also the assurance of always being consistent in our development and aligned with our mission and the eco-responsible values you share. Adopting virtuous growth, combining figures and positive impact! Yes, we're still real business women and our ambition is to continue to grow and remain profitable, while respecting our eco-responsible commitments. That's the real future of fashion!

Ct's because because 17H10 combines business success (strong growth, profitability) and ecological impact (eco-design, responsible sourcing and inclusiveness) that we chose to raise this capital via LITA.co

As this fund-raising is not a vital need for the company (we're profitable), but rather a gas pedal (to develop new projects), we had the chance to choose with whom we wanted to collaborate.

Finally, before being accepted on the LITA.co platform , we worked together for several months, pitched and passed several selection committees. Their experts were able to go through and validate our figures, our projections, our strategy and, above all, check and audit our commitments. ✍🏻

So it's a mutual choice, and we're very proud to be launching this lift with them, with you.

This success story is thanks to you, for you, and the rest will be all the sweeter for it. 

So, are you ready to continue the adventure? 🤍

Everything happens here and here : 

With all our affection,

Amélie & Caroline