ROUND TABLE - "WOMEN AND INVESTMENT
On Tuesday November 8, 17H10 co-founders Caroline Rey and Amélie Delacour welcomed Léa Lejeune, Co-founder of Plan Cash Media; Meryl Attou, Investor Relations Director of Lita.co and Alice Groth, Partner of Sistafund for a roundtable discussion on the subject of investing as a woman. 📊 ⚡️
In the midst of raising funds for 17H10, Amélie and Caroline realized that few women around them were really interested in investing.
According to figures, only 23% of women invest, compared with 37% of men (source: Bpifrance) and only 9 to 10% of business angels in France are women (source: Femmes Business Angels).While many would like to get into investing (whether in the stock market, in startups, or in real estate, for example) a lack of representation and support still leaves a majority of women without the tools to feel at ease in this still very masculine world. During this round table, we discussed the following issues barriers and biases that can prevent women from taking the plunge, but especially from This is why they have every reason to get started quickly, in particular to strengthen their independence by building their financial future.
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Thanks to the speakers, we've learned that investing doesn't have to be risky: "the key is to start early so you can get used to it and develop good habits".
As mentioned by Meryl Attou, it' s possible to get started with as little as €20 on some platforms. As Léa Lejeune, a former business journalist, points out, "many women feel they lack knowledge about investing, and very few read the business press". The reason? The information is too often aimed at a seasoned male audience, making it inaccessible.
It's vital for women to have more "role models of investment representing them to the general public, so that they can identify with them. That's why Plan Cash has launched its portrait series "Ceci est une investisseuse" to bring more representation and encouragement to women who might be hesitant to take the plunge.
According to Léa Lejeune, "It's important to broach the subject of investment in the couple, so that everyone is involved in building their own financial future", and that the roles are not to women's disadvantage in the event of separation.
For Alice Groth, the solution lies in women's self-help groups and investment funds. Indeed, men tend to join funding groups that are often closed and elitist, and less important in size for women. Yet being able to discuss these issues together, in their own language and without judgment, could go a long way to boosting women's self-confidence when it comes to investing.
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According to Meryl Attou of Lita.co, the ethical investment platform on which 17H10 is raising funds, investing would also enable women to build a future that matches their values, by investing in startups with a positive impact.
According to her, "money is a social vector": "you have to make your money live, which is also why there are tax breaks on investment".
A fundraiser open to all for 17H10
Only 4 years after its creation and 3 boutiques in Paris, women's ethical tailoring brand 17H10 is launching a participatory fundraising campaign on investment platform Lita.co. 17H10 is a brand by women and for women, with the aim of including their community as much as possible in the development of their brand. The co-founders therefore decided to open their capital to the public on an ethical platform. Anyone can become a shareholder of the brand for as little as €100, in order to take part in 17H10's future projects: extending its inclusivity from 48 to 54, opening new boutiques in Bordeaux, Lille and Europe, and expanding its team, among others.
Many investors have already positioned themselves:
"I invested in 17H10 because it's a company that's well positioned in the market, profitable, driven by determined women." - Gaspard S
"I invested because I'm in favor of sensible consumption in the textile industry and I believe in the project - I adhere to the values conveyed." - Hélène Q
Information
Instagram: @17h10.paris
Become a shareholder: https://17h10.com/pages/devenir-actionnaire
Lita: https://fr.lita.co/fr/projects/898-17h1o? utm_source=17h1o&utm_medium=entrepreneurship&utm_campaign=20220923_17h1 o_entrepreneurship_fundraising-2022-q4
Become a shareholder: https://17h10.com/pages/devenir-actionnaire
Lita: https://fr.lita.co/fr/projects/898-17h1o? utm_source=17h1o&utm_medium=entrepreneurship&utm_campaign=20220923_17h1 o_entrepreneurship_fundraising-2022-q4
