Why are we putting away our suits this year?

Since the beginning of our adventure, we have had a responsible and timeless vision of fashion 🌱 Yet, we launched the Atelier Awards in January, so why is that?

In the complicated context of last year, a number of factors came together and led to our decision to offer some of our pieces at discounted prices.

First of all, after 5 years (already 🎊), we wanted to make way for renewal 💫 and pay a final tribute to our first models, sad to have waited for many months in our reserves, without finding their heroines 👋🏼

Then, with the economic situation in 2022 and the war in Ukraine, many fashion brands chose to redirect their production from Eastern Europe to Portugal, which has been our production site for years. As a result, our factories (too happy to win new customers) have become overcrowded and, like many other brands, delivery of our parts has been delayed.

As a result, we found ourselves with too many models at the end of the season. So, after much thought and with a twinge of regret, we decided to launch our Prix Ateliers.

⛔️ We didn't make this choice as part of a classic sales movement, where we produce to sell off or inflate our prices. We simply wanted to offer a discount on all our tailoring.

Despite this, and even if this gesture is not of our first will, we comfort ourselves to know that this operation allows to make our tailors more accessible! 💫 ❤️