Entrepreneurship: Daring to take the plunge

A few weeks ago, Amélie and Caroline, co-founders of 17H10, hosted a conference on entrepreneurship at Chez Simone. 

From roommates to collaborators, they've had to deal with the ups and downs of entrepreneurship, and have learned to manage their budgets frugally, but also to give themselves breaks in order to sustain themselves over the long term.

Here's what we took away from this very good vibes conversation: 

Born of the desires and ambitions of two young students, the 17H10 brand has taken several years to develop, and is still growing today. "Nothing is won" is the phrase they like to repeat to themselves to keep their feet on the ground. 

In fact, most of the tips given at this meeting are based on states of mind, a mental conditioning that the two founders have imposed on themselves throughout the achievement of their objectives.

Caroline also tackled the subject of stress before a very important meeting, and shared with us her ultimate technique, relativizing: "What if the worst happens? What can happen to me?" The worst may not turn out to be as dramatic as we imagine.