WHY 5:10 P.M.?
You've often asked us why we named our brand "17H10". Any ideas?
WHAT DO WE OFFER?
A suit is an essential part of any professional wardrobe. But when you're a woman, it can be hard to find a suit with a feminine, elegant cut. With this in mind, we decided to create 17H10.
17H10 offers comfortable, high-quality tailoring. Our cuts are elaborated with a team of stylists and pattern makers who master the know-how of the tailor. Our outfits are made from noble, natural materials, and we take a responsible approach to production.
17H10 dresses ambitious, independent women with exciting professional lives. Women whose day is punctuated by their schedule. Our outfits follow them from morning to night, from an important meeting to an afterwork party, and are equally suited to elegant, sophisticated or casual wear. The timetable symbolizes this rhythm and sequence of events throughout the day.
Rose Brique tailor set
BUT WHY 5.10PM?
We see 5.10pm as the hour of possibilities. No longer really part of the afternoon, but not considered evening either, 5.10pm is a time of transition and opportunity. Whether you're still in the office or already on your way to a new adventure, it's the pivotal hour when anything can still happen!
Camel suit set
Have you noticed our signature? Visualize a time dial with hands at 17:10 and take a look at our suit jackets. You'll find the 17:10 key in two places. On the collar, the angle of the notch corresponds to 17H10. Depending on the color, this detail is nicely highlighted by a color contrast. And you'll find the same notch on the wrist for a delicate, recognizable signature.
Now you know all the secrets of our 17H10 signature!
